Building a great career with Sub Station
II.
The Sub Station II Story
The first Sub Station
restaurant was opened on Broad Street in Sumter, SC, in May of 1975 by
Dominic (Don) Ruffalo and his brothers Charlie & John. They brought
with them a wealth of experience and knowledge in the restaurant business.
For years their family owned and operated one of the largest, oldest
and finest restaurants in New Jersey.
Don & John moved to
Sumter and got things started. They chose a location halfway between
town and Shaw Air Force Base, because it was as close to the base
as they could get. Despite their backgrounds, the Ruffalo brothers
were amazed at the success of this small submarine sandwich shop.
Within several months, Don
was approached by persons interested in following his example. In
January of 1976, the first Sub Station II Franchise Facility was launched
in Charleston, SC, and in May and June of that year, two other franchises
were chartered: one in downtown Sumter and the other in Columbia,
SC. All 3 units are still in operation.
The original plan was to
open near military bases, as they knew that's where the biggest demand
was. It was soon apparent that the entire Southeast loved Sub Sandwiches!
Sub Station II's reputation
for good subs quickly spread. From big towns to small, everyone wanted
to "Dive into the taste of Sub Station II". But, rather than roll
out new franchises as fast as possible, Don chose to service his existing
franchises, ensuring quality and strengthening Sub Station II operations
for the long haul.
Once Sub Station II was
convinced of its future, it moved ahead cautiously. By the end of 1977,
there were thirteen stores in operation or under construction in strategic
locations in South Carolina and three in Georgia. These locations
helped Sub Station II gain market awareness, build valuable supplier
relationships and establish uniform appearance and operational standards.
Sub Station II was for real. Since then, several franchisees have
purchased additional units, attesting to their confidence in Sub Station
II's future.
Today, Sub Station II has
over 80 locations from South Carolina to California, Kentucky to Georgia,
and points in between. But, rest assured, there is plenty of room
for expansion. With Sub Station II's formula for success, it's just
beginning to move in a direction that will undoubtedly make it one
of the major restaurant chains in the future.
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